It has been announced today that the Sun Hill show is set to say “Your nicked” for the last time despite a major revamp last year to win back viewers. It seems ITV’s efforts have failed and audiences have fallen steadily in recent years.
According to ITV the series is being axed to reflect the ‘changing tastes’ of viewers, and the decision which will see the show end this year, was said to be a creative decision rather than simply to save costs.
Peter Fincham, ITV director of television, said: “Whilst The Bill will come to an end in 2010, we will continue to invest more in drama programming than any other commercial broadcaster in the UK and viewers can look forward to a wide range of high-quality drama on ITV1.”
Aww where will all the ex-Hollyoaks and ex-Eastenders go now? :(