Emma Watson launches new collection

LONDON, ENGLAND - MAY 26: Actress Emma Watson poses in the winners room at the National Movie Awards 2010 at the Royal Festival Hall on May 26, 2010 in London, England. (Photo by Gareth Cattermole/Getty Images)

Emma Watson will launch a new People Tree collection at Prince Charles’ event in September.

After her dramatic re-branding with a new pixie haircut just last week, and the long-awaited Harry Potter and the Deathly Hallows press campaign underway, Emma Watson has been hitting the headlines of late.

The latest news? The British actress-slash-model-slash-designer announced yesterday (August 18) that she will be launching her spring/summer 2010 collection for Fairtrade label, People Tree, at a garden party thrown by none other than HRH, Prince Charles.

“A Garden Party to make a Difference” is a 12-day eco-festival organised by the Prince’s Charities, going from September 8 – 19. Combining music from Jools Holland with comedy from Ben Elton and Alistair McGowan, alongside fashion and food, the festival offers hints on how to take those small steps towards a more sustainable future, all in the grounds of Clarence House.

Holding up the fashion fort, Watson’s new collection, her third for the brand, will be presented in a fashion show on September 11 in the historic Friary Court of St James’s Palace.

“I’m so thrilled that People Tree will be showing the spring/summer collection at ‘A Garden Party to Make a Difference’. I think the Prince of Wales’s initiative is such a brilliant idea,” said the conscientious 20-year-old, who started the collaboration after becoming increasingly frustrated at the lack of humanitarian alternatives to “fast fashion”.

Unfortunately, as the star is completing her studies at Brown University in Rhode Island in the States (yes, academia is yet another string to her already enviable bow), she won’t be able to attend the event, so will instead introduce the show via video message. Oh, the life of a Hollywood starlet…

For your tickets to the fashion show and festival, visit startgardenparty.co.uk