McFly’s Tom Fletcher: “People are craving information”

ARGANDA DEL REY, SPAIN - JUNE 06: Tom Fletcher of McFly performs on stage during Rock in Rio Madrid Festival on June 6, 2010 in Arganda del Rey, Spain. (Photo by Carlos Alvarez/Getty Images)

Tom Fletcher has spoken out about McFly’s decision to create a fan community.

McFly are soon to launch Super City, a social network that will give fans unprecedented access to the band.

The most active fans earn points that can lead to webchats and phonecalls; there are also video guitar lessons, the band’s entire back catalogue, and social networks that aim to create a community tied directly to McFly. The Guardian reports that this will cost fans £6 per month, or £50 per year, with the first 100,000 fans being granted “pioneer” status that allows them more goodies.

“It’s cheaper than an album, and our fans spend so much money on us that we wanted to find a way to give them more access,” Tom said of the website.

“We’re just going to be completely open and show the fans everything,” the guitarist also told the Guardian.

“And why not? I think you have to be. The music industry is different now. In the olden days, that distance between you and your idols made it special. But now people are craving information, and you have to [provide it].”

So how many people does Tom think will sign up?

“We’ll have to find out . . . ” he said.