Peter Andre launches a new fragrance

CHELMSFORD, ENGLAND - AUGUST 22: Peter Andre performs during Day two of V Festival 2010 on August 22, 2010 in Chelmsford, England. (Photo by Gareth Cattermole/Getty Images)

Peter Andre launches a new fragrance called ‘Mysterious Girl’… yes, really.

Mysterious Girl – as in the hit single he released fifteen years ago – will be the name of Pete's new fragrance.

Following the success of his fragrance, Unconditional, which was the top selling celebrity perfume in 2009, Peter Andre attended a photocall in London this morning for the launch of his brand new ladies scent.