Jared Leto to be face of Hugo Boss

Jared Leto has been named the new face of Hugo Boss.

The 30 Seconds to Mars rocker has been announced as the face of the brand’s latest fragrance.

“HUGO inspires men to succeed through creativity, which is something I’ve aimed for my entire career.” Jared said of why he agreed to get involved in the campaign.

“Like the HUGO man I look for inspiration in everything around me and seek out unusual and unexpected things and experiences.”