Robert Pattinson inspires new range of underwear

24 June 2010 - Los Angeles, California - Robert Pattinson. The Twilight Saga: Eclipse Los Angeles Premiere at the 2010 Los Angeles Film Festival held at Nokia Theatre LA Live. Photo Credit: Charles Harris/AdMedia

If you want to get into Robert Pattinson’s pants then head down to Marks and Spencers as they are launching a new range inspired by the Twilight hunk.

Dubbed the R-Pant, the new line of men’s low-rise briefs and trunks is designed to be worn under skinny jeans and trousers – a look which has been made popular by the likes of Pattinson and Russell Brand.

Richard Beale, head of merchandising at the store, told The Guardian: “Over the last three years we’ve seen an increase in the popularity of hipsters. The new range is designed to appeal to a young, fashion-savvy customer.”

Pattinson was recently spotted in Marks and Spencers shopping for underwear with a friend but will not be starring in the advertising campaign.

The new slim-fit underwear range will go on sale in September.