Ke$ha the new face of Casio

Ke$ha’s biggest hit to date is single Tik Tok, so it should come as no surprise to see Ke$ha coining in it as the face of Casio watches.

Though we doubt the multi-million-selling artist is strapped for cash, the star relentlessly plugged the plastic timepieces at a party in New York last night to launch their latest models.

Wearing up to three of the cheap watches at a time, the ‘Baby-G Watch Brand Ambassador’ even painted her lips a revolting shade of blue to match one of the garish-looking wrist wreckers.