Katie Price has clearly rubbed off on husband Alex Reid – he wants to turn himself into a brand.
Cage-fighter Alex has auditioned for a West End musical because he wants to reach more people.
“I’d like to do what Katie’s done with her branding. I’m going to brand Alex Reid,” he said.
“What is Alex Reid? He’s transparent, he wears his heart on his sleeve, he’s fit. He’s not just a lovable prat,” he told Fabulous.
“I want to reach more people; I have to have more sophistication and they have to respect my intelligence.”