Robbie Williams is hitting the high street

First Liam Gallagher went all ‘Pretty Green’ on us, then Olly Murs wanted to sell hats and now Robbie Williams is launching a high street fashion line.

Robbie Williams has announced his own clothing line and has named his new venture ‘Farrell’.

With a little help from his stylist, Marcus Love, and hairstylist, Oliver Woods, Robbie took his inspiration from his beloved granddad Jack Farrell. First impressions indicate that his choice of inspiration goes further than just a granddad name as the range of clothes in the initial collection are all greatly inspired by ‘British clothing heritage and traditions’.

You can expect to see cable-knit cardigans, checked shirts and duffle coats in Robbie’s collection.

The star was on hand yesterday at the House of Fraser store in Oxford Street to personally thank the first 200 customers who made a purchase from his collection.

Keep an eye out for ‘Ferrell’ hitting the shelves in branches of All Saints, Burton, French Connection, and Topman very soon.