Telecoms giant Virgin Media has announced ‘zero rated’ messages from Whatsapp and Facebook Messenger, sent over their new 4G network.
‘Zero-rating’ means customers will not be charged for data used by the popular messaging apps. The company has revealed that customers can now ‘message and share pics and video without eating into your data allowance.’
Virgin Media will also be introducing ‘data rollover’ to its 4G plans, which means data allowance left over at the end of each month would be carried over to the next.
Virgin Media managing director of mobile Peter Kelly describes the news plans as ‘fast, flexible and filled with data.’
He continued: ‘By offering free messaging on WhatsApp and Messenger we’re making sure that Virgin Media customers never have to worry about messaging friends or family, and if there’s data left over at the end of the month then we’ve got that covered too.
‘With 4G, our customers have a quicker way to browse, message, stream and play wherever they are.’
4G was first introduced by EE back in 2012, followed by o2 and Vodafone in 2013. According to a report on Opensignal.com, the UK ranks 28th in the world for 3G and 4G speeds, according to a report published earlier this year.